It's no secret that Appalachia in general and WV in particular are in a tough spot. The question is not only what to do about it but how to talk about it. The Topos Partnership, using the tools of ethnography, came up with a valuable guide for people who have to navigate these stormy seas.
AND WHILE WE'RE AT IT, here's a look at what won't help, i.e. cutting state taxes. This should have been obvious a long time ago.